Designing for First Glance Attention
Tuesday, September 21, 2021
10:00 AM - 11:30 AM (EDT)

You design for a purpose – to evoke inspiration, thought, emotion or action. Attracting viewers to your visual in the first few seconds, or at first glance, is critical to increasing the likelihood that your target audience will engage with your content. Join Martine Sticha, 3M Senior Consumer Brand Designer and Sean Springer, 3M VAS Application Engineer, to explore vision science research about the different stages of vision, the visual elements that universally attract attention, and how powerful AI can be used analyze your design to evaluate performance.

This session will be recorded and available exclusively to attendees post-event.