Maribeth Kradel-Weitzel is an Assistant Provost for Academic Affairs, founding director of the Creativity Core Curriculum and founding Director of the MS Health Communication Design program at Thomas Jefferson University. She currently serves on the National Board of Directors of AIGA: The Professional Association for Design and is president emeritus of AIGA Philadelphia. She is a Sappi Ideas That Matter grant recipient, a JeffSmart Fellow and has led many initiatives focused on leveraging design to improve health and equity for underserved populations.