At PepsiCo, Leon is VP of Design for North America Beverage & Experience, where he is responsible for developing design strategy, systems, and experiences across the entire beverage portfolio and leading new growth initiatives.

An artist & innovator at heart, brand strategist, and synthesizer of culture, trend, technology, and opportunity, Leon has made a career forging new paths and, in every instance, developing innovation and culture along the way.

For 20 years, Leon has led talented, dynamic teams to develop industry-leading brands, experiences, products, and innovation for PepsiCo, adidas, Reebok, broadcast, media, fashion, sportswear, professional sports, university, non-profit organizations, technology, and research organizations. Leading roles in Strategy, Design, Product, Branding, Global Creative Direction, Global Identity, and Innovation.