Bruno Maag is an expert typographer with over forty years of expertise in his field. He founded and led Dalton Maag Ltd, the world’s leading studio for typeface design where he worked with some of the best known brands: Amazon, Nokia, Intel, HP, AirBnB, Netflix, Facebook, DHL, FedEx, ABB, BBC, Rakuten amongst many others. All these brands have in common that their typography needs to be as accessible as possible to the clients’ audiences. Bruno has been researching the neuroscience of typography and its impact on reading, and recently had a paper published on a project carried out in conjunction with the University of Brighton.