Laura has a deep fascination for how people think and what motivates them to build relationships with brands. She has brought this curiosity to bear over 18 years in branding and design with roles that spanned client service, brand strategy, and consumer research consultation for clients such as Kraft-Heinz, Target, Kellogg, Dunkin’, Colgate-Palmolive, ABInBev, PepsiCo, Hilton, Bayer, Unilever, and Diageo. Today, she is responsible for ensuring excellence in strategically grounded client service for key client relationships at JKR.