SPIN is the creative output of a London-based studio, which has been rotating between the poles of art and design since 1992. This revolution has so far been televised, animated, printed, photographed, pixelated and painted, but rather than offer singular or static solutions, their vision is for an ongoing dialogue between a conceptual practice and its many applications in the real world. SPIN partners, Tony Brook and Jonas Zieher lead the creative team. taking responsibility for the strategic and creative direction of the studio.