At 3M, we apply science in collaborative ways to improve lives daily. We have 30+ years of research informing our understanding of the human visual system. This legacy has been combined with tech expertise in machine learning and analytics to bring new solutions to the creative workplace.

3M™ Visual Attention Software (VAS) is an essential plugin and web app for analyzing the effectiveness of designs. VAS is powerful AI simulating human “first-glance” vision and delivers factual, objective analysis of which areas within a design will likely attract viewer’s attention. With VAS, designers have data-driven insights at their fingertips to aid them in the development of optimized visual content.