Name
Design Dialogues: Creativity in Full Color: Designing for Culture & Pride and the Power of Change: How Can We Create Meaningful Cultural Initiatives for a Brand?
Date
Friday, October 21, 2022
Time
12:15 PM - 1:00 PM (PDT)
Description

Inclusion is one of Microsoft’s core values. Whether it’s honoring cultural moments or taking action themselves – Microsoft has a stake in key conversations about diversity and inclusion. What’s unique is that grass-roots employee-driven communities play a large role in dimensionalizing company’s values and influencing its brand and products.

Join this dynamic panel to discuss design at the intersection of culture and public good without tokenism and borrowed interest.

Key points we’ll unpack:

  • The role of internal movements in shaping brand
  • The tension between self-expression and advocacy
  • Design strategies for heritage months, cultural moments, and beyond
  • Brand as a conversation and action
Brian Collins Lori Gross Sven Seger
Room
617