Lori began her career on the advertising side of marketing, before finding her true home in brand and design. Prior to Microsoft, Lori spent her career agency side leading clients across diverse industries including CPG, healthcare, technology, non-profit and corporate branding. She is a skilled team builder who values collaboration, experimentation and shared goals. She has created strong teams that together have delivered best-in-class global brand building for companies such as Procter & Gamble, Kraft Heinz, Kimberly-Clark and Cincinnati Children’s Hospital.