Phil is a design leader based in San Francisco, CA and has been a practicing designer for over 20 years. He has experience working across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organizations. He most recently served as a Design Director at General Electric (GE) Aviation and McKinsey & Company working across industries to transform and enhance their digital businesses and strategies. He is also the founder of the Design Futures Initiative, a nonprofit dedicated to the advancement and education of Futures Thinking. Today he is a part-time visiting design professor at Tecnológico de Monterey in Mexico City and leads his own consulting practice called HABITAT as principal and executive design director training organizations on Futures Thinking and leading teams on strategic initiatives.