Shel Perkins is a graphic designer, management consultant, and educator with more than 20 years of experience in managing the operations of leading design firms in the United States and the United Kingdom. He provides management consulting services to a range of creative firms in both traditional and new media and has written the “Professional Practice” column for STEP Inside Design magazine, the “Design Business” newsletter for AIGA, the “Design Firm Management” column for Graphics.com, and the best-selling book, Talent is Not Enough: Business Secrets for Designers.

Perkins teaches graduate-level courses in professional practices and has given presentations for many organizations, including Industrial Designers Society of America, Society for Experimental Graphic Design, and HOW magazine. He has served on the national boards of AIGA and the Association of Professional Design Firms, and is currently chairman of the AIGA Center for Practice Management.