2021 AIGA Design and Business Conference

Now more than ever, design is driving businesses forward. Fueling growth, delivering brand loyalty, and creating cultural impact and meaningful social change—design is at the heart of every successful business. Join us May 12–14 at the AIGA Design & Business Conference to see firsthand how design is impacting businesses in measurable ways.

There is more to business than websites and social media that show the impact of campaigns, strategies, and case studies. The limitations of the form all too often leave us wanting more. Understanding how teamwork, trade-offs, and creative decisions that help launch projects need not be a one-sided conversation.

Over three days, we’ll hear from both the client-side and design-side as we discuss 12 notable, impactful, and innovative projects. Uncover insights to understand what drove successful collaboration and communication, listen to their process, and explore the decisions that informed the final product. In a nutshell, we’re interested in the “how” and “why” behind the “what.”

Cap off each afternoon with a live unrecorded salon, hosted by each day’s presenters to dive deeper into the conversation, ask the burning questions you have, and get a true understanding of the ins-and-outs of their client-designer relationships. This experience will not only help you improve your next big project, but to encourage you to position your methodologies and approaches as a differentiator in the market.