Tim Riley is the Sr. Director of Experience Design for Warby Parker, where he leads a team of product managers and designers focused on creating holistic experiences across all of Warby Parker's digital platforms and stores. This includes overseeing the overall experience on WarbyParker.com, the company's iOS apps, and the custom point-of-sale system used in Warby Parker stores. As one of the first employees of Warby Parker, Tim was focused on developing Warby Parker's brand experience from the very beginning, helping launch the first ever Warby Parker annual report, WarbyBarker.com (for April Fool's Day), as well as establishing the brand's social media and email marketing teams. Prior to Warby Parker, Tim developed strategies for enhancing the customer experience for clients such as Volkswagen, Audi, and Walgreens. Fun fact about Tim: he's visited every single Major and Minor League Baseball stadium in the country (189 in total.)