Co-Founder & Creative Director
Born the son of a typographer in Verona, Italy, design has always been a part of Diego’s life. He began his career designing branding for Italian sportswear labels before moving to Paris as digital art director for Watoo, and eventually co-founding UP! creative studio. Diego relocated to New York in 2010, working with several major brands such as Diane von Furstenberg, Nike and Pantone, winning a Clio Award for a book on DVF he designed for Rizzoli. He’s often to be found on two wheels, drinking coffee or nose deep in a freshly printed magazine, taking in its inky smell.