Ariba is a biomechanical engineer turned innovation and design strategist focused on creating social impact and a future that is more accessible, intersectional and equitable. She is currently the Vice President of Design & Innovation Strategy at the Ad Council, where she established the organization’s design innovation practice. As an immigrant Bengali woman who discovered her hearing loss at age eight, Ariba advocates for diverse, historically marginalized voices that are often overlooked to ensure their lived experiences inform and drive the work. As a member of the Ad Council’s DEI Council, she also leads efforts to advance diversity, equity and inclusion at the organization. Outside of this, she is an international speaker and facilitator, leads the NYC Chapter of Women in Innovation and volunteers to mentor girls in STEM.