Tanja is a global marketer and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. In her current role, as Global Marketing & Communications Director at Essity, she redefined the brand, disrupting the Feminine Care category forever. The taboo breaking campaigns #bloodnormal, Viva La Vulva, #wombstories tackled toxic stereotypes around periods, vaginas and women’s bodies, put the brand Libresse among the top 5 creative brands in the world (WARC 2019, 2020), received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium Lions, D&AD black pencil of the decade and became part of the advertising archives of the MOMA (NYC) and the Louvre (Paris). In the last 18 years, she’s lived across 3 continents, worked across a broad range of brands always having innovation, design, sustainability but above all the consumer in mind.