Fatma Collins is the CEO and Co-Founder of Ten Little, a personalized platform that makes shopping for growing kids easy, starting with shoes specifically designed for little feet.

Previously, as VP of product at the largest online art platform Artsy, Fatma led the product, design and data organizations, launching Artsy’s first global transactional marketplace and discovery-to-collect app for art lovers and buyers. Before joining Artsy, Fatma oversaw Partner Experience at e-commerce startup Jet.com from prelaunch through its hyper-growth phase and acquisition by Walmart. Prior to Jet.com, Fatma served as the Director of Product at the global ecommerce company Rakuten and spearheaded key initiatives including universal checkout and cross-border e-commerce.

Fatma has advised and consulted startups in a wide range of industries ranging from hardware to consumer goods. She holds a BA in economics from Grinnell College and the London School of Economics and an MBA from MIT Sloan.