Here are the projects and agencies you'll have the opportunity to learn more about during the Design and Business Conference.
The Atlantic
Agency: MCKL
Client: The Atlantic
Atlantic Condensed was created as part of the landmark 2019 redesign of The Atlantic.
We took inspiration from the original nameplate of The Atlantic’s first issues from 1857, researching the origin of the printer and type foundry involved in the original publication. This led us to specimens in the Scotch Modern family, with a uniquely American flavor. By leveraging this history with contemporary details and methods of production, we were able to create something authentic and unique to The Atlantic.
City of Atlanta Department of Aviation
Agency: Jones Worley
Client: City of Atlanta Department of Aviation
Google Flowers
Agency: Deeplocal
Client: Google
Flowers is a graceful and dynamic installation made up of 160 electromechanical flowers that suspend from the ceiling of Google’s 9th Ave lobby in NYC.
Visible from the street, this kinetic exhibit uses real-time sensing and machine learning to respond to visitors and passersby. During the day, the flowers bloom open in two stages, reacting to the movement of people in the lobby below. In the evening, the choreography is cued by outside pedestrians. Flowers is a joyful statement to the Chelsea community and an invitation to look around, rewarding those who slow their pace to watch the flowers bloom.
KIPP Public Schools Northern California
Agency: G.CO Design
Client: KIPP Academy
KIPP Public Schools is the largest public charter school network in the country. When KIPP opened its first school in Stockton, California, they needed a new identity that would be inclusive of its different communities in Northern California. We created an identity that is consistent with a larger national KIPP brand, while being specific to the Northern California region. It captures the vibrance, friendliness, and passion of KIPP schools. The identity system includes marks for KIPP’s five subregions in Northern California.
Stanley Tucci's Searching for Italy
Agency: loyalkaspar
Client: CNN
What does better with a smooth Tucci voice-over than a spot that unites Stanley with food and culture through our carefully crafted settings? We worked with a master food stylist to prepare dishes and table top worlds to bring our regional journey to life.
