Here are the projects and agencies you'll have the opportunity to learn more about during the Design and Business Conference
A Living History of the LGBT Movement is a piece all about visibility and safe spaces in our society. Rezonate created a world that was grounded in the reality of being in the LGBT community during a time of suppression, while also illustrating the hope and idealism of the heroes that shaped the community into what it is today.
This all-encompassing global language for the leading fintech brand Afterpay, created by YummyColours, deepens its visual identity with a new logo, signature color, and an extensive system for expression across physical and digital platforms.
Afterpay’s new identity was developed as a resolute evolution of the brand and its services to unite the messaging across multiple regions and demographics. YummyColours reimagined the two arrows prominent in the original logo design into a linked, continuous form that evokes balance and interconnectedness. The resulting logo represents how the relationships between Afterpay, their partner merchants and customers are continually strengthened each time they interact with one another.
Bature Brewery are the first craft brewery in Nigeria. Pim Pam has been working closely on the brand and packaging to coincide with the opening of a new Lagos brewery, taproom and restaurant.
Pim Pam began by looking at the brewery’s aspirations to combine their craft with art and design by working with Edinburgh based illustrator KMG. The concepts are character based and aim to celebrate West African craft and culture in a contemporary way.
From there, Pim Pam worked with Williams Chechet and Yemisi Williams — two Nigerian artists with a close connection to the brewery and the West African art scene. Their vibrant and expressive collage artworks and bold illustrative character designs will be featured on the packaging and the inner workings of the brewery.
Debut Capital is an early-stage venture capital firm focused on investing in Black, Latinx, and Indigenous founders. Co-founders Bobak Emamian and Pilar Johnson wanted the brand to feel powerful, cool, and revolutionary.
Yeshi Designs went for a stark contrast to the stuffy and exclusionary feeling you would associate with most venture capital firms, while drawing upon nostalgic color palettes of Black 70s magazines, contrasting typography, and geometric shapes to set Debut apart from the crowd.
7 out of 10 young people say mental health is weighing them down and the American Psychological Association reported that 91% of Gen Z’ers had experienced severe symptoms of stress, such as anxiety or depression.
Lighten The Load is more than a campaign for JanSport, it’s a commitment — a fully integrated brand effort and Mental Wellness Mission connecting Generation Z with resources to tackle the mental health challenges they face.
With a logo that had been left fundamentally unchanged for over 70 years, it was crucial that Pfizer’s new identity reflect both the company’s storied history and its bright future.
Team's conversations with Pfizer scientists led them to a powerful unifying symbol, the DNA helix. Team believes that encoded within a successful logo is a company’s DNA—its past, its present, its ethos, and its potential.
They brought Pfizer’s new logo to life by unlocking the iconic original “pill” shape to reveal a double helix spiraling upward. The logo now imparts a sense of ascending motion. The rotating form inspires progress, change, and overturning old realities in search of tomorrow’s innovations. The unity of their interlocking forms reflects Pfizer's passion and dedication to both scientific innovation and the wellbeing of patients.
Ringling College's brand identity was originally designed by Chicago-based brand consultancy, SamataMason (since 2012 known as Multiple), in 2007. Along with a rename and redirection in communication strategy, the identity was built upon the very foundation of the art and design school: The students and their work. This was reflected by the “invisible” frame revealed only once artwork, or the “visual voice”, is placed behind it, making it an infinitely variable logo. Now, more than a decade later, the college has lost this voice. Very complex and difficult to produce instances of logos have made it difficult for faculty and staff to apply them correctly, which by now have grown to an overwhelmingly amount of iterations, many of which are now outdated.
What Ringling College needed was an updated set of logos that remained true to its concept and legacy. Each logo needs to be recognizable, reproducible, and simple enough to easily adapt to specific applications. As a solution, a set of grids were established to serve as a guide for creating new voices behind the frame and to ensure for visual consistency throughout the brand.
Two out of three kids are wearing the wrong size shoe. The impact poorly fitting shoes has on a child’s health is measurable—by age seven, most kids have lost anatomical and functional normality in their feet. In response, Ten Little created a better children's shoe. When they were preparing to launch their brand in 2020, they enlisted the expertise of San Francisco & NYC-based design studio Shoppe Theory to create the branding, art direction, and website that would accompany their brand and mission.
From their early strategy work, Shoppe Theory knew that they wanted to create a look and feel that embodied the playful spirit of children. The logo features lowercase letters that have a child-like feel with tilted and bouncing letterforms to showcase that feeling of a child’s boundless energy and movement.
TikTok launched worldwide in 2018, triggering an outpouring of weird and wonderful short video content. TikTok - and its new generation of creators - were shaping a whole new genre of creativity.
Since then, TikTok’s growth has been exponential. In just two years, it amassed over 2 billion downloads and became an important and supportive part of people’s lives during lockdown.
As TikTok turned two, with the eyes of the world on it, it knew it was time to take things to the next level.
Initially highly popular with young people for dancing and lip-syncing, it has been growing its relevance to people of all ages - for all sorts of activities, from gaming to education. Wolff Olins helped TikTok to ‘age up’ and build a brand that would reflect the amazing diversity of creators and users on the app.
To commemorate the 57th anniversary of the historic March on Washington, where Rev. Dr. Martin Luther King Jr. delivered his “I Have a Dream” speech,” the NAACP needed to create a march to meet the moment.
In the wake of a tumultuous summer of protests demanding an end to police brutality, ahead of a critical presidential election, and in the midst of the global pandemic, the NAACP came to Wide Eye to create the brand and digital foundation for a virtual march: one that would build on the spirit of the past while mobilizing new generations around what Dr. King called the “fierce urgency of now.”
Tanja Grubner, FemCare Global Marketing & Communications Director at Essity, and Toby Allen, Deputy Executive Creative Director at AMV BBDO, will talk about how they teamed up to create Bodyform’s boldest campaign to date, #Wombstories. The feminine care brand, owned by leading global hygiene and health company Essity, is committed to breaking the taboos that hold women back and creating a more understanding world.
With #BloodNormal campaign in 2017, Bodyform tackled the stigma around periods, turning blue liquid red. With Viva La Vulva in 2018, singing vulvas called out the toxic myth of the perfect vulva. Between them the campaigns won back-to-back Titanium Lions at Cannes the D&AD Craft Pencil of the Decade and over 20 Grand Prix at the Clios, One Show and other global shows. In 2020 #Wombstories pushed back against the single, simplistic narrative girls are taught from a young age: start your period in adolescence, repeat with “a bit” of pain, want a baby, get pregnant, have more periods, stop periods, fade into the menopausal background. Covering IVF, child loss, endometriosis cramps, menopausal hot flushes, it gives voice to the complex unseen, unspoken truths of women everywhere. The multi-layered highly-crafted campaign has made headlines and scooped prestigious awards.